It usually refers to a number of artistic and professional disciplines that focus on visual communication and presentation for effective communication about an event, product or service and creatively package it with animation or visual communication while combining it with words, symbols and graphic design which are used for enabling identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging.
Types of Graphic Design:
Images are effective tools of communication, which can express even the emotions and moods. When compared to words, people respond quickly to images. A graphic designer chooses an image-based design only when he feels that an image is thousand times better than a word.
Type based designs are nothing but using words in an attractive way to convey a message instead of using pictures. Designers use different typescripts, type size, colors, borders, shadings, columns, margins, spacing etc to make the text unique and attractive.
Image and Type
In order to be creative and catchy, a designer uses a combination of both words & images using photographs, illustrations, typesetting and other production materials to get the final output as desired by their clients.
Symbols, Logos and Logotypes
Just like the pictures, symbols and logos also have the potential to quickly reach the audience. It helps to represent a particular concept or company.
Graphic Designing can be used to enhance:
- Visual Effects
- Page layout
- Interface design (UI)
- User experience design
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